Celebrated music artist Pharrell Williams is jumping into the restaurant business with nightclub mogul David Grutman with new concepts coming to Miami, the South Florida Business Journal has learned.
Swan and Bar Bevy will debut under Grutman’s recently established Groot Hospitality company and are expected to open in the fall at 90 N.E. 39th St. in a 17,000 square foot space.
“[Pharrell] has some great ideas and visions,” Grutman said. “I think it’s going to the be the most beautiful restaurant in Miami.”
The partners have been collaborating on Swan about two years. It will be Williams’ first restaurant venture.
The rapper and record producer, who has earned 10 Grammy Awards and multiple Academy Award nominations, announced his entrance into food business last year with a product line called Williams Family Kitchen based on his father’s cooking.
Grutman, who owns LIV and Story nightclubs, has known Williams for many years. The self-made nightlife entrepreneur launched his first restaurant, Komodo, on Brickell Avenue in 2015 and expects $20 million in revenue from the eatery this year. Last year, Grutman also opened OTL in the Miami Design District and Planta in South Beach.
LIV and Story are among the Top 10 nightclub in the United States with about $65 million in revenue combined.